The challenge
Contracting is sold by phone call and a quote that waits for days — while the client who decided to buy today finds a waiting form instead of a buy button.
What we built
- Three separate business units — establishment, facilities and contracting, each with its own pages, services and path
- Services bought like products — cart, checkout and a client account, no waiting for a quote
- Intro appointment booking — for those who need to talk before buying, so nobody is forced into a single path
- Three complete languages — Arabic, English and Chinese, each language has its own content, not just a translation
- Achievement counters and a blog — numbers build trust, and articles build search presence
