{"id":2188,"date":"2026-08-07T18:43:38","date_gmt":"2026-08-07T17:43:38","guid":{"rendered":"https:\/\/souhailagency.com\/about\/"},"modified":"2026-08-11T16:14:29","modified_gmt":"2026-08-11T15:14:29","slug":"about","status":"publish","type":"page","link":"https:\/\/souhailagency.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2188\" class=\"elementor elementor-2188 elementor-bc-flex-widget\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-absec01 e-con-full e-flex e-con e-parent\" data-id=\"absec01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abw01 elementor-widget elementor-widget-shortcode\" data-id=\"abw01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><section class=\"ah\">\n  <div class=\"container\">\n    <nav class=\"crumb\"><a href=\"https:\/\/souhailagency.com\/en\/\">Home<\/a><span>\/<\/span><b>About<\/b><\/nav>\n    <div class=\"ah-grid\">\n      <div class=\"ah-copy\">\n        <span class=\"kick\">About<\/span>\n        <h1>We could not find what we wanted<br>so we built it<\/h1>\n        <p class=\"ah-lead\">We went looking for an agency to hire ourselves \u2014 one that knows Arabic properly, delivers on time,\nand does not disappear after launch<i class=\"pt\">.<\/i> We did not find it, so we built it<i class=\"pt\">.<\/i><\/p>\n      <\/div>\n      <img class=\"ah-smile\" src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-about-smile.png\" alt=\"\" loading=\"eager\" decoding=\"async\">    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"pad\" id=\"story\">\n  <div class=\"container\">\n    <div class=\"st-head\">\n      <div><span class=\"kick\">Our story<\/span><h2>How Souhail began<\/h2><\/div>\n      <div class=\"sig\">\n        <img decoding=\"async\" width=\"46\" height=\"46\" src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-founder.jpg\" class=\"av\" alt=\"Adam Souhail\" \/>        <div><b>Adam Souhail<\/b><span>Founder<\/span><\/div>\n      <\/div>\n    <\/div>\n    <div class=\"st-grid\">\n              <div class=\"st-c\">\n          <span class=\"n\">01<\/span>\n          <h3>What I saw<\/h3>\n          <p>Before Souhail, I was building websites for clients who came to me after a bad experience with another agency<i class=\"pt\">.<\/i> The site looked beautiful in the screenshots, was slow in practice, and was built on a foreign theme that did not know how one Arabic letter joins the next<i class=\"pt\">.<\/i><\/p>\n        <\/div>\n              <div class=\"st-c\">\n          <span class=\"n\">02<\/span>\n          <h3>What I tried<\/h3>\n          <p>Then I tried hiring an agency for a project of my own<i class=\"pt\">.<\/i> I found the same thing: a dazzling pitch, then silence after delivery<i class=\"pt\">.<\/i> I could not find an agency I trusted enough to recommend to a client<i class=\"pt\">.<\/i><\/p>\n        <\/div>\n              <div class=\"st-c\">\n          <span class=\"n\">03<\/span>\n          <h3>What I did<\/h3>\n          <p>So I started Souhail \u2014 not to become bigger, but to make the agency I had been looking for: one that knows Arabic properly, delivers on time, and stays after launch<i class=\"pt\">.<\/i><\/p>\n        <\/div>\n          <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"pad\" id=\"principles\">\n  <div class=\"container\">\n    <div class=\"pr-panel\">\n      <div class=\"pr-head\">\n        <div><span class=\"kick\">Our principles<\/span><h2>What we believe<\/h2><\/div>\n        <p>Six rules we refuse to give up, even when it costs us a project<i class=\"pt\">.<\/i><\/p>\n      <\/div>\n      <div class=\"pr-grid\">\n                  <div class=\"pr-c\" data-n=\"01\">\n            <span class=\"ic\"><svg viewbox=\"0 0 14 14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.1\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M.8 7S3 2.6 7 2.6 13.2 7 13.2 7 11 11.4 7 11.4.8 7 .8 7Z\"\/><circle cx=\"7\" cy=\"7\" r=\"1.9\"\/><\/svg><\/span>\n            <h4>Clarity before ornament<\/h4>\n            <p>A design that needs explaining is a design that failed<i class=\"pt\">.<\/i> We start with the message, then dress it in a form<i class=\"pt\">.<\/i><\/p>\n          <\/div>\n                  <div class=\"pr-c\" data-n=\"02\">\n            <span class=\"ic\"><svg viewbox=\"0 0 14 14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.1\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M7.8 1 3.2 8h3.2l-.4 5 4.8-7.4H7.4L7.8 1Z\"\/><\/svg><\/span>\n            <h4>Speed is not a luxury<\/h4>\n            <p>Every second of delay costs you visitors<i class=\"pt\">.<\/i> We work on speed from the first line, not in the last week<i class=\"pt\">.<\/i><\/p>\n          <\/div>\n                  <div class=\"pr-c\" data-n=\"03\">\n            <span class=\"ic\"><svg viewbox=\"0 0 14 14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.1\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M1.2 3.1h6.4M4.4 1.4v1.7\"\/><path d=\"M6.1 3.1S5.6 7 1.6 9.2\"\/><path d=\"M2.8 6.2s1.4 2.4 4 3.3\"\/><path d=\"m7.2 12.6 2.6-6.2 2.6 6.2M8.3 10.6h3.2\"\/><\/svg><\/span>\n            <h4>Arabic first, not translated<\/h4>\n            <p>Arabic letters join, and they take their marks<i class=\"pt\">.<\/i> We do not take a foreign theme and flip it round<i class=\"pt\">.<\/i><\/p>\n          <\/div>\n                  <div class=\"pr-c\" data-n=\"04\">\n            <span class=\"ic\"><svg viewbox=\"0 0 14 14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.1\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"7\" cy=\"7\" r=\"5.9\"\/><path d=\"M2.8 2.8l8.4 8.4\"\/><\/svg><\/span>\n            <h4>We say \u201cno\u201d when it is called for<\/h4>\n            <p>We turn down a project we are not good at, and we tell you plainly when your idea needs changing<i class=\"pt\">.<\/i><\/p>\n          <\/div>\n                  <div class=\"pr-c\" data-n=\"05\">\n            <span class=\"ic\"><svg viewbox=\"0 0 14 14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.1\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M7 1 2.2 3v3.6c0 3 2 5.3 4.8 6.4 2.8-1.1 4.8-3.4 4.8-6.4V3L7 1Z\"\/><path d=\"m4.9 6.9 1.5 1.5 2.7-2.9\"\/><\/svg><\/span>\n            <h4>We do not disappear after launch<\/h4>\n            <p>Launch is a beginning, not an end<i class=\"pt\">.<\/i> We stay for the measuring, the improving and the support<i class=\"pt\">.<\/i><\/p>\n          <\/div>\n                  <div class=\"pr-c\" data-n=\"06\">\n            <span class=\"ic\"><svg viewbox=\"0 0 14 14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.1\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m4.6 4.4-3 2.6 3 2.6M9.4 4.4l3 2.6-3 2.6M8.2 2.2 5.8 11.8\"\/><\/svg><\/span>\n            <h4>The code is yours, not ours<\/h4>\n            <p>You take everything: the code, the domain, the accounts<i class=\"pt\">.<\/i> We hold no client hostage to a technicality<i class=\"pt\">.<\/i><\/p>\n          <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"pad\" id=\"team\">\n  <div class=\"container\">\n    <div class=\"tm-head\">\n      <div><span class=\"kick\">The team<\/span><h2>Designers and developers for every stage<\/h2><\/div>\n      <p>Design, development, artificial intelligence and operations \u2014 every stage is worked by whoever is good at it,\nunder one management, from the first sketch to well past launch<i class=\"pt\">.<\/i><\/p>\n    <\/div>\n    <div class=\"tm-grid\">\n              <div class=\"tm-c\">\n          <span class=\"ic\"><svg viewbox=\"0 0 14 14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.1\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M9.4 1.6 12.4 4.6 4.6 12.4 1.2 12.8 1.6 9.4 9.4 1.6Z\"\/><path d=\"M8.2 2.8 11.2 5.8\"\/><\/svg><\/span>\n          <h4>Design<\/h4>\n          <p>We draw the shape before we write a single line<i class=\"pt\">.<\/i><\/p>\n        <\/div>\n              <div class=\"tm-c\">\n          <span class=\"ic\"><svg viewbox=\"0 0 14 14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.1\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m4.6 4.4-3 2.6 3 2.6M9.4 4.4l3 2.6-3 2.6M8.2 2.2 5.8 11.8\"\/><\/svg><\/span>\n          <h4>Development<\/h4>\n          <p>Clean code that opens in under a second<i class=\"pt\">.<\/i><\/p>\n        <\/div>\n              <div class=\"tm-c\">\n          <span class=\"ic\"><svg viewbox=\"0 0 14 14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.1\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"3\" width=\"8\" height=\"8\" rx=\"2\"\/><path d=\"M5.6 1V3M8.4 1V3M5.6 11v2M8.4 11v2M1 5.6H3M1 8.4H3M11 5.6h2M11 8.4h2\"\/><circle cx=\"7\" cy=\"7\" r=\"1.1\"\/><\/svg><\/span>\n          <h4>Artificial intelligence<\/h4>\n          <p>We hand you a machine that works for you, not a tool you have to operate<i class=\"pt\">.<\/i><\/p>\n        <\/div>\n              <div class=\"tm-c\">\n          <span class=\"ic\"><svg viewbox=\"0 0 14 14\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.1\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"1\" y=\"1.4\" width=\"12\" height=\"4\" rx=\"1.2\"\/><rect x=\"1\" y=\"8.6\" width=\"12\" height=\"4\" rx=\"1.2\"\/><path d=\"M3.4 3.4h.01M3.4 10.6h.01\"\/><\/svg><\/span>\n          <h4>Operations<\/h4>\n          <p>We keep it alive, fast and safe after launch<i class=\"pt\">.<\/i><\/p>\n        <\/div>\n          <\/div>\n          <div class=\"tm-strip-wrap\">\n        <p class=\"tm-cap\">Our team works with the support of our partners<\/p>\n        <div class=\"tm-strip\"><div class=\"tm-row\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-01-300x107.png\" alt=\"wordpress\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-02-300x162.png\" alt=\"figma\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-03-300x144.png\" alt=\"openai\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-04-300x101.png\" alt=\"cloudpanel\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-05-300x111.png\" alt=\"spaceship\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-06-300x132.png\" alt=\"n8n\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-07-300x134.png\" alt=\"claude\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-01-300x107.png\" alt=\"wordpress\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-02-300x162.png\" alt=\"figma\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-03-300x144.png\" alt=\"openai\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-04-300x101.png\" alt=\"cloudpanel\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-05-300x111.png\" alt=\"spaceship\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-06-300x132.png\" alt=\"n8n\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-07-300x134.png\" alt=\"claude\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-01-300x107.png\" alt=\"wordpress\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-02-300x162.png\" alt=\"figma\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-03-300x144.png\" alt=\"openai\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-04-300x101.png\" alt=\"cloudpanel\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-05-300x111.png\" alt=\"spaceship\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-06-300x132.png\" alt=\"n8n\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-07-300x134.png\" alt=\"claude\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-01-300x107.png\" alt=\"wordpress\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-02-300x162.png\" alt=\"figma\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-03-300x144.png\" alt=\"openai\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-04-300x101.png\" alt=\"cloudpanel\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-05-300x111.png\" alt=\"spaceship\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-06-300x132.png\" alt=\"n8n\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-partner-07-300x134.png\" alt=\"claude\" loading=\"lazy\" decoding=\"async\"><\/div><\/div>\n      <\/div>\n      <\/div>\n<\/section>\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-absec02 e-con-full e-flex e-con e-parent\" data-id=\"absec02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abw02 elementor-widget elementor-widget-shortcode\" data-id=\"abw02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><section class=\"cta pad\" id=\"contact\">\n  <div class=\"container cta-split\">\n    <div class=\"cta-copy\">\n      <span class=\"kick\">Start now<\/span>\n      <h2>Let us make something<br>your customers smile at<i class=\"pt\">.<\/i><\/h2>\n            <p>A free first consultation <i class=\"pt\">\u00b7<\/i> Reply within <span dir=\"ltr\" style=\"unicode-bidi:isolate\">1\u201324<\/span> hours<i class=\"pt\">.<\/i><\/p>\n      <div class=\"cta-actions\">\n        <a href=\"https:\/\/souhailagency.com\/en\/contact\/\" class=\"btn btn-primary\">Start your project<span class=\"ico\"><svg class=\"sa-arw\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M19 12H5M12 19l-7-7 7-7\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><\/a>\n        <a href=\"https:\/\/souhailagency.com\/en\/contact\/\" data-book=\"google-meet\" class=\"btn btn-glass\">Book a meeting<span class=\"ico\"><svg class=\"sa-arw\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M19 12H5M12 19l-7-7 7-7\" stroke=\"currentColor\" stroke-width=\"2.4\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/span><\/a>\n      <\/div>\n    <\/div>\n          <img loading=\"lazy\" class=\"cta-smile\" src=\"https:\/\/souhailagency.com\/wp-content\/uploads\/2026\/08\/sa-cta-smile.png\"\n        width=\"700\" height=\"473\"        decoding=\"async\" alt=\"Souhail Agency\">\n      <\/div>\n<\/section>\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2188","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/souhailagency.com\/en\/wp-json\/wp\/v2\/pages\/2188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/souhailagency.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/souhailagency.com\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/souhailagency.com\/en\/wp-json\/wp\/v2\/comments?post=2188"}],"version-history":[{"count":1,"href":"https:\/\/souhailagency.com\/en\/wp-json\/wp\/v2\/pages\/2188\/revisions"}],"predecessor-version":[{"id":2269,"href":"https:\/\/souhailagency.com\/en\/wp-json\/wp\/v2\/pages\/2188\/revisions\/2269"}],"wp:attachment":[{"href":"https:\/\/souhailagency.com\/en\/wp-json\/wp\/v2\/media?parent=2188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}